The loss of the African Penguin would be a very large reputational risk to South Africa, the moral custodian of the species.

The African penguin (Spheniscus demersus) only occurs in Namibia and South Africa.

“Just as South Africa’s foreign policies and economic decisions contribute to its reputation, its position on environmental stewardship and the measures it implements to protect global assets, for which it is perceived as a guardian, will shape its international brand,” state the authors of the Assessment of the Value of African Penguins published by the Endangered Wildlife Trust towards the end of 2024.

The study was commissioned by the EWT in collaboration with the Department of Forestry, Fisheries and the Environment.

The African penguin is the only penguin species that breeds on the African continent and is endemic to the southern African coast. The species has declined from an estimated 0.5-1 million breeding pairs in the early 1900s to the approximately 42 500 counted in 1991, and 8324 in 2023. The remaining birds are mostly found in seven colonies in the Western and Eastern Cape provinces of South Africa.

Several factors have contributed to their population decline. Initially, a key reason was habitat destruction through Guano harvesting and egg collection. However, over the last few decades, a shortage of small pelagic fish species, the penguins’ main food source, seems to have been the main contributing factor. Increased vessel traffic and the resulting noise pollution has also contributed to the decline.

This study aimed to provide an assessment of the value of the African penguin in South Africa to inform decision-makers at all levels of government, conservation organisations and other stakeholders involved in decision making around African penguins.

While determining whether the economic value of penguin conservation is useful to inform policy decisions, it was acknowledged that it represents only one way to think about conservation. Besides economic arguments for threatened species conservation, arguments for species protection can also be made for moral reasons, or be linked to South Africa’s international commitments under the United Nations Convention on Biodiversity to halt all species extinctions.
Based on the estimation of tourism value, existence value, property benefits, educational and media-related benefits, the total value of the penguin colonies of South Africa was estimated to be between R1,946 million and R4,545 million in 2023.

Tourism value

Tourists visiting penguin colonies generate revenues for the park authorities and for a range of tourism-related business, all of which generates knock-on effects in the economy.

Tourists visiting the Boulders penguin colony in Cape Town generated around R95 million in entrance fees for SANParks in November 2023. Based on visitor surveys, the total expenditure in South Africa related to the Boulders penguin colony was estimated to be in the range of R535.6 – 2273 million in 2023 based on median and average visitor expenditure, respectively. Based on spatial data, and fairly conservative assumptions, it was estimated that Boulders accounted for approximately R505 million of tourism expenditure, and that the remaining penguin colonies in South Africa generated some R108.3 million in tourism expenditure.

The total tourism value of all penguin colonies was thus estimated to be in the range of R613 – 2702 million in 2023.

Existence value

The report found during its survey of Capetonians that people benefit from knowing that African penguins exist and that they are willing to pay for their conservation. From the survey, it was determined that the aggregate willingness to pay for penguin conservation in Cape Town was in the order of R551 – R731 million per year. Even though this attenuates with distance, it is assumed that South African residents outside of Cape Town would also be willing to pay for penguin conservation. If extrapolated to the rest of the country, it is estimated that South Africans would be willing to contribute up to R1,101 million to know that penguins continue to exist, that they have an option of visiting them in future, and protecting them for future generations.

Among the other benefits in penguins in areas such as Simonstown and Betty’s Bay, where penguins live in close proximity to built-up areas, include education and environmental stewardship. The study found that publications on penguins generated subsidies of at least R1.9 million in 2023. Penguins also star in advertisements for Cape Town and films and documentaries, such as Penguin Town,, and have not only entertained but also raised awareness about penguin conservation issues. The direct media related value of the penguin colonies was estimated to be almost R2.9 million per year.

The report states that successfully conserving the African penguins is not a one agency issue, but requires big systemic changes. Ultimately, improved management and policy is going to be the answer: an ecosystem approach to fisheries is needed and Ocean health needs to be better managed.